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Backend integration essential for e-commerce players

Written by user. Posted in Press

[vc_row][vc_column width=“1/3″][vc_single_image image=“607″ img_size=“full“][/vc_column][vc_column width=“2/3″][vc_column_text]An integrated backend is a key component of positive company development. What brickfox stands for is becoming a prerequisite for success in e-commerce. This is also confirmed by the e-commerce trade press: The renowned trade magazine Internet World BUSINESS headlines its latest issue (13/2011) “The connection of previously separate backend processes brings many advantages”*.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_raw_html]JTNDcCUzRSUzQyUyRnAlM0U=[/vc_raw_html][vc_column_text]The article first illustrates the problems caused by backend processes that run separately from one another. For example, a customer only finds out when he receives the goods that part of his order is currently unavailable, receives different answers to inquiries via different channels (social media, telephone and email), or can repeatedly pay by invoice despite poor payment behavior. Such errors are caused by data that is stored separately and without any link.

The reason why data from different storage locations are not merged in the backend is, as Internet World BUSINESS correctly points out, mostly due to the inconsistent languages ​​of the various backend systems - if ERP, CRM, CMS, inventory management and shop systems do not agree on the names or the rounding method of the data, intelligent merging is impossible and chaos is inevitable.

The developers of the all-round e-commerce solution brickfox recognized precisely these problems and set themselves the task of solving them with intelligent, flexible software. Various (old) systems can be connected via an interface and, thanks to intelligent process definition, all are provided with the right data in the right format.

But brickfox goes one step further: It also provides interfaces to external systems such as online sales channels (Amazon, eBay & Co.) and product & price search engines. This makes maximum use of the extreme reach of the Internet for product sales.
The focus is on the individual adaptation of the interfaces and processes to the customer's wishes and existing (or possibly completely new) systems.

*Source: Lommer, Ingrid: "Integrated backend. The big picture in view". In: Internet World BUSINESS 2011, 13/2011, p. 38

Click here to read the Internet World BUSINESS article.[/ Vc_column_text] [/ vc_column] [/ vc_row]