Developing new markets with brickfox – via LAARY into the CIS countries
[vc_row][vc_column width=“1/3″][vc_single_image image=“613″ img_size=“full“][/vc_column][vc_column width=“2/3″][vc_column_text]LAARY is the name of the new online marketplace that gives online retailers the opportunity to reach completely new customer groups. LAARY is a marketplace that includes the features of a social network. In addition to the products they are looking for, online shoppers on LAARY also find a platform where they can exchange ideas with friends and recommend their favorite products.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=“1/1″][vc_raw_html]JTNDcCUzRSUzQyUyRnAlM0U=[/vc_raw_html][vc_column_text]LAARY is aimed primarily at German and Russian-speaking users and operates in both Europe and the CIS countries. The aim of the marketplace is to make it easier for Western European online retailers to enter the Russian market. By handling shipping, customs and returns, taking over marketing and providing customer support, the barriers to entry for online retailers are almost eliminated. At the same time, goods that are often disproportionately expensive in the CIS countries due to middlemen, transport and customs costs can be sold via the platform at reasonable prices. This gives European retailers the opportunity to tap into a new sales market with around 150 million Russian-speaking Internet users.
The multi-channel e-commerce solution brickfox coordinates the ordering process in a straightforward and efficient manner. When a customer order is received, the information is automatically forwarded from LAARY to brickfox. brickfox treats these orders in the same way as orders from the online shop and other marketplaces. This allows the retailer to reach a completely new target audience without any additional effort.[/vc_column_text][/vc_column][/vc_row]