Print interface for brickfox e-commerce PIM

With an interface to the print publisher Inbetween, brickfox is expanding the service portfolio of its e-commerce middleware. Online retailers can now create print publications "quite easily" using the integrated brickfox PIM. Whether catalogs, brochures, flyers or other media - anyone who wants to symbiotically interlink their online business and print advertising is well advised to use brickfox and Inbetween.

Many roads lead to Rome... this saying also applies to modern online retail. More precisely, to the customer's path to the product. For many companies, not only the connection between stationary and online retail plays a role, but also the connection between print and online advertising. Print advertising is an ideal addition to online retail because it serves a purpose that is difficult to achieve online - it awakens needs. While products are often searched for very specifically online, fashion or toy catalogs, for example, invite you to "browse" and make you "want more."

Brickfox online retailers now also have the "convenient" way to print publications - simply and directly from the brickfox PIM. All kinds of print products are created via a new interface to print publishing partner Inbetween. Whether catalogs, brochures, data sheets, price lists or other media - the Inbetween software creates rule-based, automated and format-independent print publications for marketing, sales or technical documentation.

The Databased Publishing Software uses the brickfox PIM as a database and thus always uses the most up-to-date product information. This guarantees the consistency of all media - even when product data changes. In addition, it shortens production time and reduces costs compared to manual catalog or brochure creation. The new interface is now available to online retailers who would like to use the Inbetween print publishing tool in addition to centrally managing their e-commerce.

>> More information about Inbetween.