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commercetools expands its customers' online marketplace options with brickfox

brickfox Multichannel E-Commerce and commercetools enter into partnership. With brickfox, the innovative, highly flexible commercetools platform integrates a powerful multichannel partner to serve online marketplaces such as Amazon, eBay & Co. For retailers, the cooperation means an optimal online presence with enormous reach paired with maximum flexibility and scalability in a rapidly changing world of trade.

Today's retail is characterized by constant change, constantly changing requirements and the demand for a perfect online presence. Perfect refers to both the quantity - i.e. the number of channels and the associated reach - and the quality of each of these online presences. An enormous challenge that is part of everyday life for today's retailer.

Brickfox & commercetools have made it their mission to meet this challenge. Optimized for omnichannel from the outset, commercetools impresses with a cloud-based platform approach that goes far beyond the performance of common shop systems. The high-performance API interface architecture gives retailers maximum flexibility and scalability in their system landscape. commercetools thus creates a solid, adaptable software basis that can adapt to the rapidly changing world of retail. Thanks to the open interface architecture, all aspects of online retail - from omnichannel to mobile to internationalization - can be represented. Systems such as CRM, ERP or logistics can be seamlessly integrated.

In order to be as flexible as possible when it comes to online marketplaces, commercetools relies on brickfox Multichannel E-Commerce. With the integration of brickfox, the commercetools platform opens up the world of online marketplaces from A like Amazon to Z like Zalando to its retailers. Via brickfox, product data is prepared for specific channels and distributed to the relevant marketplaces based on rules. Cross-channel order and inventory management ensures that all systems are up-to-date at all times and prevents overselling. This keeps online trading clear and efficient across numerous channels... for sustainable growth in e-commerce!

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