brickfox celebrates Independence Day
... although brickfox is not American. brickfox is Swabian. And multichannel e-commerce is international. But brickfox is independent! And online retailers should be too!
Independence from individual platforms is an issue that should not be underestimated for online retailers. It is important to be broadly positioned in online retail and not to be too dependent on a single sales channel. In addition to your own online shop, a presence on marketplaces is an ideal way to improve the reach and visibility of your products. In addition, the willingness to buy on marketplaces such as Amazon & Co. is extremely high. Users already go to marketplaces with a desire to buy, while Google, for example, is used more for research. Online retailers who use Amazon as a sales platform and optimize their product data accordingly can even use the marketplace as an ROI booster.
In addition to the large, highly frequented marketplaces of Amazon, eBay & Co., there are numerous worthwhile destinations at home and abroad. Cdiscount, for example, is the "N°1 du e-commerce en france" and a marketplace with an enormously large purchasing audience. For the right products, smaller marketplaces such as neckermann.at can also be promising. It is relatively easy to find out which online marketplace is suitable for your own business. By test listing individual items on a marketplace, online retailers can quickly find out whether selling on this marketplace is worthwhile or not. The experience of our retailers has shown many times that even individual well-placed items on a marketplace can lead to enormous sales figures.
And back to independence. For efficient and sustainable (multichannel) e-commerce, the independence of the software is also an important issue. Multichannel e-commerce software should ensure that all channels - marketplaces and other sales platforms - are treated equally and can be served permanently. Against this background, it is an advantage if multichannel e-commerce software is platform-independent. With a neutral, platform-independent provider, it is guaranteed that all important marketplace interfaces are kept up to date. In addition, you can assume that a neutral provider will expand the interface portfolio according to the needs of its customers and will not align its strategy with a single platform.
brickfox online retailers are independent! Because they rely on multiple sales channels in e-commerce... and they do so with platform-independent software... with brickfox. We're celebrating that! American style... with BBQ and cowboy hat 🙂