brickfox customers grow three times faster than the e-commerce market in Germany
With a 36% growth in retailer sales compared to the previous year, brickfox Multichannel E-Commerce has tripled the forecast that the bevh made for online retail in 2016. This means that a very successful multichannel e-commerce year is coming to an end for brickfox customers. A PIM optimized for online retail and intelligent e-commerce middleware form the basis of this success. Whether through sales on highly frequented online marketplaces or the development of individual e-commerce platforms - brickfox is considered a sales driver in multichannel online retail.
E-commerce is a growth market – that is nothing new. However, expectations for 2016 were far exceeded in some segments. At the beginning of 2016, the Federal Association of E-Commerce and Mail Order Trade – bevh for short – predicted online trade growth of 12%. This figure was already exceeded in the third quarter of 2016 with growth of 14,6%. The high-revenue Christmas business had not yet begun at this point. These figures apply to e-commerce “in general”, while special segments such as multi-channel e-commerce are even recording higher growth rates. The multi-channel e-commerce specialist brickfox is reporting one of the most successful years in its company history… viewed from the perspective of its customers. Online retailers who manage their multi-channel e-commerce via the brickfox middleware grew twice to three times as much in 2016 as the “general” e-commerce market in Germany. If you compare brickfox GmbH's retail sales in 2015/2016, the growth is 36%. This excludes new customers in 2016, which would have resulted in even higher sales growth.
Multichannel e-commerce - sales on various online platforms - is now the basis of many successful trading scenarios. Sales on online marketplaces such as Amazon, eBay & Co. have become just as solid and lucrative a revenue component for online retailers as sales via their own online shops. The basis of multichannel e-commerce success is intelligent software with which sales processes can be controlled centrally and yet mapped for specific channels. The brickfox PIM system, which is optimally tailored to the needs of e-commerce, and the intelligent brickfox middleware enable clear and structured sales of products. Their reach can be specifically maximized due to the large number of connected marketplaces and platforms. In addition, the software has an enormous degree of automation, which allows even complex trading scenarios to be designed efficiently and sustainably.
In addition to efficient sales management, the brickfox E-Commerce PIM impresses with individual options - from supplier connections to POS integration - that go far beyond the "conventional" functionalities of a PIM. On this basis, complex multi-shop concepts and marketplace scenarios were successfully implemented in 2016. brickfox Managing Director Torsten Blümel is pleased with the success of his customers: "... brickfox GmbH wishes all customers, partners and interested parties an even more successful year in 2017!"