Frederick sits in front of his laptop and types on the keyboard.

How AI accelerates dropshipping

Hackathon @ brickfox – Team Frederik: When AI rethinks development

The idea for the project by Team Frederik Dengler It arose from a real pain point that many in the tech sector are familiar with:
Too little time for the truly important developments.

In everyday life, a lot of energy goes into recurring tasks, ticket writing and specifications – all important, but time-consuming.
Frederik and his team wanted to change exactly that. Their goal at the hackathon: Use AI in a way that relieves the burden on developers and makes collaboration between tech and non-tech teams smarter.

The problem: too much effort, too little focus on innovation

In the interplay of brickfox PMH (Product Middleware Hub) and Shopware (Dropshipping) It has enormous potential – but every new function request means planning, description, prioritization and a lot of coordination effort.
Especially in product development, writing is essential. Specifications, User Stories and Tickets often a bottleneck.
Frederik's team wondered:

"Why shouldn't AI be able to do that too – and in such a way that it leaves us time for real innovation?"

The solution: AI-generated specifications, tickets, and proofs of concept (POCs).

With the support of AI tools, the team succeeded in developing a process in which Specifications and Jira tickets automatically created will – including Acceptance criteria, understandable description and contextual reference.
This will also be possible in the future Non-developers generate structured tasks and requirements, without having to delve into code or tools yourself.

"We can now focus more on the specifications and invest more time there to deliver new features."

"Non-developers can now generate their specifications for us, including tickets with acceptance criteria and a good description."

And the best part: First Proofs of concept and designs They can be generated "just like that" – ideas become immediately tangible.

"POCs and initial designs can be generated quickly."

The benefit: More time for what makes brickfox special – innovation.

The new way of working allows the team to focus more on strategic developments and features with real added value .
AI takes over repetitive tasks, provides clarity and structure – and makes collaboration between developers, product owners and other teams faster, more transparent and more efficient.

Frederik's conclusion:
AI is not a replacement for developers, but an accelerator for creativity, focus and innovation.

And that was just the beginning.

Team Frederik has shown how AI can rethink technical processes – From idea to implementation in record time.
In the next post you will learn how the team around André Schultewolter has rethought.


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