Hackathon @ brickfox – Team Martin

AI classification on GPC & automatic marketplace mapping

Your everyday pain:
Every marketplace has its own categories, attributes, and validation rules. Your product groups rarely match perfectly. The result: manual mapping, Excel battles, rejections due to missing required fields – and a listing that drags on.

Team Martin's approach:
We have built an AI pipeline that Automatically apply GPC classification to any product group or category trees (Global Product Classification) maps.
Why GPC? Because a standardized “pivotal point” between your internal categories and the marketplace taxonomies, a perfect bridge is created for Fully automated marketplace mapping.

Here's how it works (simplified):

1. Add category → AI assigns each product group to a suitable category GPC class to (including Confidence Score).
2. Readiness Check → Against the Marketplace guidelines Check: mandatory attributes, value ranges, image/data rules.
3. Enrich & Map → Missing fields suggest/add, existing data transform, afterward Channel-specific mapping.
4. Zero-Touch Listing → Automatically distribute results to marketplaces – without manual reworkn.

What you get out of it:

• Significantly less manual labor during onboarding and product range expansions.
• Fewer rejections, because data is checked against channel rules beforehand.
• Faster liveNew product lines, new suppliers, new channels – with the same setup.
• Standard instead of chaos: GPC as a common language between PIM/ERP and marketplaces.

Aha moments from the team:

"I hadn't even considered using different AIs before – trying out and using different models sometimes leads to significantly better results."
“We were able to use the most suitable technologies for implementation – also without pre-knowledge. "
"The biggest realization: AI doesn't just help in the end in technology –" The greatest added value arises when all steps are carried out with AI."When you understand that you don't have to solve conceptual problems yourself, the speed boost is enormous."

And finally ...
Our GPC as standard and AI in every step "Every platform anew" becomes a ** scalable process**: check, enrich, map, live. This drastically reduces time-to-market – and makes listing truly automatable.

That was part 4 and the conclusion of our hackathon series.
If you want to see how that looks in your setup:

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