Less coordination.
More assortment.
New sources of revenue.
As a wholesaler, you are the interface between manufacturers and distribution partners. However, this role also entails high coordination efforts, complex processes, and rising expectations. brickfox and the Platform Middleware Hub (PMH) You automate your processes, integrate manufacturers efficiently and develop step by step into a digital service hub – or even your own marketplace.

Your advantages as a wholesaler with brickfox
Less coordination, more automation
Orders, delivery data and product information are processed via a central platform – clearly structured and in real time.
Expand your product range without risk
Add new products to your portfolio without tying up storage space or capital – via dropshipping directly from the manufacturer.
Fast scalability
Easily connect additional manufacturers, suppliers or sales partners – you always have an overview.
Additional services, new revenues
You can open up new business models through additional services such as returns management, payment processing or content provision.
Your path to becoming a digital trading hub
1. Start dropshipping
You add the first partner products to your range without having to store or ship them yourself – the manufacturer delivers directly.
2. Integrate more manufacturers
Your network grows through the PMH – new partners connect to your platform in a standardized manner.
3. Own marketplace
You open your infrastructure to other retailers and become a platform operator. This allows you to centrally manage your product range, data, and processes – and profit from every transaction.
Long-term benefits for your business model
- reduce costs through automated processes
- Increase sales through a wider range and new partners
- Securing growth through scalable platform structures
- New sources of revenue through services & fee models
- Strengthen position as a key player in your industry