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Well-rehearsed. Crucial. brickfox.

Five people in a wooden environment who belong to the brickfox team

Since the change in management and the strategic shift in 2023, our leadership team has grown step by step – today it has the ideal configuration that brickfox needs. Many of us have been working together for over ten years and share the same language, the same values, and the same commitment to quality.

The lines are clear: Dietmar, Sebastian, and André shaped shopware's management together for years; André, Hermann, and Dietmar worked at TimeToAct in Cologne; and we share a DNA connection with Martin in Stuttgart. A well-coordinated team that takes responsibility, makes quick decisions, and delivers.

We've learned a lot from these experiences – in product development, sales, professional services, and the partner ecosystem. Now we're moving forward together: with a clear focus on customer value, technological excellence, and AI as a lever. Our goal is clear: brickfox will become Europe's leading AI-driven marketplace backend.

Dietmar Hölscher and Martin Haak

Dietmar Hoelscher

CEO

Dietmar is CEO of brickfox and a jack-of-all-trades in eCommerce. With his agency firestarter.business, he has consulted for Amazon, eBay, ePages, and PayPal. He has worked for companies such as Bosch and Asam Beauty. He spent several years in management at shopware. He has been a successful author and speaker in the field of digitalization for years. However, his most significant impact in recent years has been in his role as CXO of NETFORMIC GmbH, one of Germany's leading digitalization agencies.

Dietmar Hölscher and Martin Haak
Martin Haak

Martin Haak

DIRECTOR SOLUTIONS CONSULTING

Martin hasn't just been part of brickfox since 2011—he's part of its DNA. As a true veteran of the platform, he not only knows the system inside and out, but also understands how to translate complex customer requirements into viable solutions.
In his role as Director of Solutions Consulting, he advises dealers, manufacturers and partners with technical depth and strategic vision – from the initial idea to go-live.
Whether it's custom design, presales consulting, or training – Martin brings not only expertise, but also clarity and reliability. He's the right person when it comes to specific
is.

Hermann Schweers

Hermann Schweers

DIRECTOR PRODUCT MANAGEMENT

Hermann has been on board at brickfox since 2023 – and brings a breath of fresh air with a wealth of experience.
As Director of Product Management, he ensures that the platform's technological development continues where it provides the greatest benefit: meeting the needs of our customers.
His experience from previous positions – including at Netformic as Account Unit
Director and software architect at the TimeToAct Group – makes him the ideal bridge between strategic thinking and technical excellence. Hermann loves clean architectures, practical solutions, and a clear focus on what truly drives e-commerce forward.

Hermann Schweers
Andre Schultewolter

André Schultewolter

Head of Sales & Partnership

André stands for systematic growth. At shopware, he worked alongside CEO Dietmar Hölscher in management roles – in business development and with responsibility for the partner ecosystem. He then expanded sales as Head of Sales at the TimeToAct Group and held various management positions at DNA in Stuttgart, focusing on scaling, partnering, and key accounts.

At brickfox, André is responsible for building and maintaining our partner network and managing sales – from the initial conversation to a robust, long-term partnership. With a clear focus on customer value, streamlined processes, and a reliable, hands-on approach, he combines strategy with feasibility. In short, he's a perfect addition to our team.

Sebastian Klöpper

Sebastian Klöpper

HEAD OF OPERATIONS

Sebastian combines operational excellence with in-depth product and customer knowledge. For many years, he successfully led the support department at shopware and subsequently shaped the further development of products and services as Director of Product and in other leadership roles.

At brickfox, he is responsible for professional services – from requirements gathering and project management to go-live and ongoing operations. As the liaison between the customer, the product, and our teams, he translates complex requirements into clear roadmaps, ensures quality and adherence to deadlines, and ensures that every rollout runs smoothly. In short: he turns plans into results.

Sebastian Klöpper