Product data is often available – but not in a format that shops and marketplaces accept without modification. PIMspire is brickfox's e-commerce PIM that centralizes data, prepares it precisely for each channel, and keeps it synchronized across all channels – so you can go live faster and spend less time putting out fires in your daily operations. Product data is there – but...

Good product data is no longer a nice-to-have, but a business foundation. However, anyone still maintaining it manually in 2026 will lose time, quality, and scalability. PIMspire marks the beginning of a new chapter in product data management: a standalone, AI-powered PIM application that not only manages data but actively improves it. Instead of rigid rules, PIMspire uses AI...

Dropshipping on autopilot: How shops & marketplaces scale with PMH Drop. After-sales on steroids: How machine manufacturers rewire their supply chain. The platform solution that lets you centrally manage suppliers, inventory, and orders – without getting lost in dropshipping chaos. Get off to a flying start at the beginning of the year: In our webinar, Dietmar Hölscher shows how machine manufacturers...

On March 19, 2026, Coesfeld will become the stage for your e-commerce update. From 16:00 PM to 22:00 PM, we'll open the doors to our new offices and invite customers, partners, and interested parties to foxcon Coesfeld 2026. More information will follow – but you should mark your calendars now. foxcon Coesfeld –...

AI Classification on GPC & Automatic Marketplace Mapping: Your everyday pain: Every marketplace has its own categories, attributes, and validation rules. Your product groups rarely match perfectly. The result: manual mapping, Excel battles, rejections due to missing required fields – and a listing that drags on forever. Team Martin's approach: We've built an AI pipeline that automatically...

Battle Cards & ROI at the touch of a button: When sales become faster, clearer, and more measurable – thanks to AI. The problem: Competitive analyses and business cases are time-consuming. Every analysis looks different, numbers are scattered, and arguments vary from person to person. The result: unnecessary research, inconsistent storylines – and sometimes missed opportunities in the pitch. The solution: Team...

On October 14.10th, brickfox CEO Dietmar Hölscher, as part of the iBusiness series "Transformation of Retail 25," demonstrated how commerce can remain successful in challenging times – practical, cross-channel, and data-driven. The core thesis: The webshop as the primary channel is a thing of the past. Success belongs to those who understand and utilize platform logic. What generates reach today? Not "pretty" shop templates, but aggregators...

Hackathon @ brickfox – Team Frederik: When AI Rethinks Development. The idea for Team Frederik Dengler's project arose from a real pain point familiar to many in the tech industry: too little time for truly important development. In everyday practice, a lot of energy is consumed by repetitive tasks, ticket writing, and specifications...

At brickfox, innovation isn't a coincidence, but a team effort. At this year's Hackathon 2025, four teams worked toward a common goal: making artificial intelligence practically usable – in everyday life, in processes, and for our customers. From smart data analysis to automated decision-making processes to new integration ideas – the same idea was behind it all: How...

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