Didn't have time to watch the live webinar "Dropshipping on Autopilot: How Shops & Marketplaces Scale with PMH Drop"? No problem, here's the recording. Duration: approx. 30 minutes (well worth it!) https://www.youtube.com/watch?v=m3McFbHt0ms
Good product data is no longer a nice-to-have, but a business foundation. However, anyone still maintaining it manually in 2026 will lose time, quality, and scalability. PIMspire marks the beginning of a new chapter in product data management: a standalone, AI-powered PIM application that not only manages data but actively improves it. Instead of rigid rules, PIMspire uses AI...
Dropshipping on autopilot: How shops & marketplaces scale with PMH Drop. After-sales on steroids: How machine manufacturers rewire their supply chain. The platform solution that lets you centrally manage suppliers, inventory, and orders – without getting lost in dropshipping chaos. Get off to a flying start at the beginning of the year: In our webinar, Dietmar Hölscher shows how machine manufacturers...
On March 19, 2026, Coesfeld will become the stage for your e-commerce update. From 16:00 PM to 22:00 PM, we'll open the doors to our new offices and invite customers, partners, and interested parties to foxcon Coesfeld 2026. More information will follow – but you should mark your calendars now. foxcon Coesfeld –...
AI Classification on GPC & Automatic Marketplace Mapping: Your everyday pain: Every marketplace has its own categories, attributes, and validation rules. Your product groups rarely match perfectly. The result: manual mapping, Excel battles, rejections due to missing required fields – and a listing that drags on forever. Team Martin's approach: We've built an AI pipeline that automatically...
Battle Cards & ROI at the touch of a button: When sales become faster, clearer, and more measurable – thanks to AI. The problem: Competitive analyses and business cases are time-consuming. Every analysis looks different, numbers are scattered, and arguments vary from person to person. The result: unnecessary research, inconsistent storylines – and sometimes missed opportunities in the pitch. The solution: Team...
On October 14.10th, brickfox CEO Dietmar Hölscher, as part of the iBusiness series "Transformation of Retail 25," demonstrated how commerce can remain successful in challenging times – practical, cross-channel, and data-driven. The core thesis: The webshop as the primary channel is a thing of the past. Success belongs to those who understand and utilize platform logic. What generates reach today? Not "pretty" shop templates, but aggregators...
Hackathon @ brickfox – Team Frederik: When AI Rethinks Development. The idea for Team Frederik Dengler's project arose from a real pain point familiar to many in the tech industry: too little time for truly important development. In everyday practice, a lot of energy is consumed by repetitive tasks, ticket writing, and specifications...
At brickfox, innovation isn't a coincidence, but a team effort. At this year's Hackathon 2025, four teams worked toward a common goal: making artificial intelligence practically usable – in everyday life, in processes, and for our customers. From smart data analysis to automated decision-making processes to new integration ideas – the same idea was behind it all: How...
Our webinar "The Marketplace Effect for Your Shop" was a resounding success – featuring exciting insights, practical strategies, and concrete tips on how retailers can achieve greater reach and sales with consolidated product ranges and dropshipping. In 30 concise minutes, Dietmar Hölscher, Martin Haak, André Schultewolter, and Hermann Schweers demonstrated how...
brickfox connect – because networking is the new way of selling. In e-commerce, it's no longer just about where you sell—it's about who you sell with. With brickfox connect, you have the opportunity to offer your products on various marketplaces, platforms, and shops—while simultaneously giving other retailers the chance to sell on your platform...
Why the right marketplace determines the success of your product range – and how brickfox can help you achieve this. Want to increase the visibility of your online shop, reach new target groups, and increase your sales – without extensive shop redesigns or complex integrations? Then you shouldn't miss the upcoming brickfox webinar. Webinar: The Marketplace Effect...
With PIMspire, brickfox is expanding its Multichannel Middleware Hub with an innovative feature for intelligent product data and image management – specifically for use on marketplaces and in stores. Best of all, PIMspire is free to use and integrated directly into the brickfox ecosystem. What can PIMspire do? 1. Platform-specific image variants. Whether Amazon, Kaufland, or your own...
The big brickfox update webinar with Dietmar Hölscher and Martin Haak is just around the corner – and it's worth attending! → September 10.09.2025, 11 → 00:30 AM In just XNUMX minutes, you'll get all the information about the latest features in brickfox – and concrete tips on how to use them successfully. Not yet...
Anyone who wants to sell successfully in e-commerce must adhere to the platform's rules – especially when it comes to variant logic and item structure. This is precisely where one of our most flexible features comes in: the variant and bundle configurator in brickfox. With it, virtual variant items can be configured individually and in accordance with the marketplace – regardless of...
With our new multichannel interface BB2, ERP integration is now easier than ever before. Whether importing or exporting – with the generic brickfox bridge (BB2), ERP systems like Sage X3 can be connected to the brickfox ecosystem in no time. And we mean that literally: The integration of the first live data flow was completed within...
Marketplaces are now central sales channels – for retailers, manufacturers, and brands. But how do you truly utilize their potential? In our new webinar, you'll get sound answers – directly from practice. Webinar: Successful Trading on Marketplaces Date: Wednesday, September 10, 2025 Time: 14:00 PM Duration: approx. 30 minutes Presented by: Dietmar Hölscher, Martin Haak,...
Register now for the exclusive customer webinar with Dietmar Hölscher & Martin Haak. brickfox is constantly evolving – and our new features open up completely new possibilities for your multichannel sales. To help you make the most of these features, we cordially invite you to our next webinar: → brickfox Update – Tools...
Accessible e-commerce is becoming mandatory – and brickfox is ready. With the new ALT tag feature, you can make your product images fit for the German Accessibility Improvement Act (BFSG) and optimize your SEO at the same time. What's new: Import & manage ALT tags directly in brickfox. Automatically generated ALT tags with the help of AI in Pimspire. Perfect...
Kaufland Marketplace launches in France & Italy – and you're there from the start with brickfox! As a partner of Kaufland Global Marketplace, we're pleased to present the next stage of expansion in international e-commerce: Starting in late summer 2025, Kaufland will also launch in France and Italy – two of Europe's largest e-commerce markets! With just one merchant registration, you can sell...
New at brickfox: Obelink.de now live! Obelink.de is one of the leading online marketplaces for camping, outdoor, and leisure—and can now be integrated directly via brickfox! Your benefits at a glance: ● Automated product listings ● Individual price and text control ● Reliable order import & status notifications ● Cross-channel inventory reconciliation in real time Only in June: 15% discount on...
The best of both worlds. Until now, brickfox was primarily known as a service provider with its own standard software, supporting retailers, manufacturers, and brands in the implementation of complex e-commerce projects. We've kept almost every detail under control: from interface integration and marketplace mapping to all project services. The result?...
Looking back. Looking forward. Looking at you. Back in 2005, the founders of NETFORMIC faced a challenge that sounds all too familiar to our current customers: A growing web shop was reaching its limits. Timo Weltner and Martin Haak realized that standard solutions were no longer sufficient – and promptly developed their own...
What an evening! For us, foxcon 2025 was more than just a pre-show event—it was a true highlight: a full house, powerful conversations, new ideas—and a truly great atmosphere. A big thank you to everyone who attended. You made foxcon what it was:...
AI that understands what makes your products special – and uses it to create sales-driven content. PIMspire – 100% powered by AI. You've never organized product data like this before. Forget traditional PIM systems. PIMspire has been redesigned from the ground up – for anyone who wants to not just manage in e-commerce, but actually sell. The...
Starting at 17 p.m., you can expect: relaxed networking with industry leaders, high-quality food & drinks, and an entertaining show program in Cologne, the perfect atmosphere for making new contacts. Register now and get a 25% early bird discount – only until May 28th! Don't miss out! Register now!
What's changing? Previously • Plugin download via the Shopware Store • Updates via Store Management New • Download via our public GitHub directory • Manually retrieve updates from the GitHub repository Why this change? Clear processes: An active brickfox instance is required to use the plugin. This frequently led to queries in the Shopware Store. Faster...
Do you want to know how to future-proof your e-commerce business? Then you should be there on June 03, 2025, in Cologne – at foxcon 2025, the unofficial pre-Shopware Community Day event. Why is it worth it? Because you'll not only hear smart presentations here – you'll also get real added value: Concrete strategies for more...
Securing the future instead of chasing trends – your e-commerce, your way. Have you already marked June 03, 2025, on your calendar? Good. Now it's time to reveal a little more. foxcon 2025 – the unofficial pre-Shopware Community Day event. Guest room in the old cigar factory, Berrenrather Str. 188c, 50937 Cologne, 17:00 PM – 22:00 PM...
What if, on the eve of Shopware Community Day, you didn't just end up in a hotel room—but at an evening that truly helps you move forward? foxcon 2025 isn't your typical networking evening. No buzzword bingo. No advertising platform. Instead: clear language, strategy, and real solutions for everyone who doesn't want to chase every trend in e-commerce—but...
Do you want more sales channels in JTL, more independence and flexibility when growing? Use JTL with brickfox now! More efficiency in e-commerce The world of e-commerce is becoming even more flexible! There is now a brand new interface between brickfox and JTL that opens up completely new possibilities for online retailers. This integration ensures...
Dietmar Hölscher, Managing Director at brickfox, shows you how you can automate sales channels through system integration, bundle market potential - and thus achieve sustainable growth. February 25.02.2025, 11, 00:XNUMX a.m. www.ibusiness.de/webinar/
Adaptation of the manufacturer menu Dear brickfox user Due to new channel requirements we have received regarding information about the manufacturer and the responsible person, we have expanded our manufacturer menu once again. Previously, the requirement of most channels was that we had to provide the manufacturer and the responsible person...
brickfox is launching the biggest update of all time - directly and for all customers! Things have been a little quieter around brickfox in recent months. That was because we retreated into our "fox den" and worked intensively on improvements. Now we are well positioned for the end-of-year business - see...
Autumn not only brings cooler temperatures, but also a lot of hot news at brickfox! Autumn not only brings cooler temperatures, but also a lot of hot news at brickfox! We want to help you get the most out of your platforms and marketplaces and further improve your performance. To do this, we have...
Exclusive: Market your products in Switzerland with brickfox - quickly and without effort! Take advantage of the unique opportunity to place your products exclusively in the Swiss consumer market without much effort! Whether it's televisions, smartphones, mixers, weather stations, gaming chairs, laptops, printers and more - with brickfox you can reach the Swiss consumers with purchasing power. Wait...
We would like to inform you about some important innovations and tariff adjustments in our range of services: Price adjustment: We were able to successfully avoid a cost increase through price negotiations with our hosting provider until October. However, we have now reached a limit here too. Due to increased energy costs, the prices for existing old contracts that are not in the Unified Commerce Hub...
The week before last, our Marketplace Strategy Advisory Board met for the first time and we are pleased to say that it was a successful start.It was an open and productive meeting where we not only exchanged ideas, but were also able to learn a lot from each other.Thank you for being there!Folker Wergin, Dr. Hesse TierpharmaStephan...
Dear readers, I am delighted to be able to tell you about the exciting developments at brickfox Multichannel eCommerce. As the future CEO of the company, I have completed the first phase of the inventory together with the team and we are now working with...
Retailers and manufacturers who want to use the Otto platform for their online sales can now do so automatically via the brickfox Otto Koop 2.0 interface. By integrating your ERP system or your online shop into the brickfox multichannel landscape, you can now use the new growth-oriented interface format of the Otto platform. The interface innovations simplify...