Operating multiple shops is no longer a "nice to have," but the foundation for growth in e-commerce: You need different storefronts for countries and languages, for different target groups, for B2B and B2C, or for separate brands. This is precisely how you become more relevant—and more independent. The problem: As soon as you have multiple shops...

Product data is often available – but not in a format that shops and marketplaces accept without modification. PIMspire is brickfox's e-commerce PIM that centralizes data, prepares it precisely for each channel, and keeps it synchronized across all channels – so you can go live faster and spend less time putting out fires in your daily operations. Product data is there – but...

Good product data is no longer a nice-to-have, but a business foundation. However, anyone still maintaining it manually in 2026 will lose time, quality, and scalability. PIMspire marks the beginning of a new chapter in product data management: a standalone, AI-powered PIM application that not only manages data but actively improves it. Instead of rigid rules, PIMspire uses AI...

Dropshipping on autopilot: How shops & marketplaces scale with PMH Drop. After-sales on steroids: How machine manufacturers rewire their supply chain. The platform solution that lets you centrally manage suppliers, inventory, and orders – without getting lost in dropshipping chaos. Get off to a flying start at the beginning of the year: In our webinar, Dietmar Hölscher shows how machine manufacturers...

On March 19, 2026, Coesfeld will become the stage for your e-commerce update. From 16:00 PM to 22:00 PM, we'll open the doors to our new offices and invite customers, partners, and interested parties to foxcon Coesfeld 2026. More information will follow – but you should mark your calendars now. foxcon Coesfeld –...

AI Classification on GPC & Automatic Marketplace Mapping: Your everyday pain: Every marketplace has its own categories, attributes, and validation rules. Your product groups rarely match perfectly. The result: manual mapping, Excel battles, rejections due to missing required fields – and a listing that drags on forever. Team Martin's approach: We've built an AI pipeline that automatically...

Battle Cards & ROI at the touch of a button: When sales become faster, clearer, and more measurable – thanks to AI. The problem: Competitive analyses and business cases are time-consuming. Every analysis looks different, numbers are scattered, and arguments vary from person to person. The result: unnecessary research, inconsistent storylines – and sometimes missed opportunities in the pitch. The solution: Team...

On October 14.10th, brickfox CEO Dietmar Hölscher, as part of the iBusiness series "Transformation of Retail 25," demonstrated how commerce can remain successful in challenging times – practical, cross-channel, and data-driven. The core thesis: The webshop as the primary channel is a thing of the past. Success belongs to those who understand and utilize platform logic. What generates reach today? Not "pretty" shop templates, but aggregators...

Hackathon @ brickfox – Team Frederik: When AI Rethinks Development. The idea for Team Frederik Dengler's project arose from a real pain point familiar to many in the tech industry: too little time for truly important development. In everyday practice, a lot of energy is consumed by repetitive tasks, ticket writing, and specifications...

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