Product data is often available – but not in a format that shops and marketplaces accept without modification. PIMspire is brickfox's e-commerce PIM that centralizes data, prepares it precisely for each channel, and keeps it synchronized across all channels – so you can go live faster and spend less time putting out fires in your daily operations. Product data is there – but...

Good product data is no longer a nice-to-have, but a business foundation. However, anyone still maintaining it manually in 2026 will lose time, quality, and scalability. PIMspire marks the beginning of a new chapter in product data management: a standalone, AI-powered PIM application that not only manages data but actively improves it. Instead of rigid rules, PIMspire uses AI...

With PIMspire, brickfox is expanding its Multichannel Middleware Hub with an innovative feature for intelligent product data and image management – ​​specifically for use on marketplaces and in stores. Best of all, PIMspire is free to use and integrated directly into the brickfox ecosystem. What can PIMspire do? 1. Platform-specific image variants. Whether Amazon, Kaufland, or your own...

Anyone who wants to sell successfully in e-commerce must adhere to the platform's rules – especially when it comes to variant logic and item structure. This is precisely where one of our most flexible features comes in: the variant and bundle configurator in brickfox. With it, virtual variant items can be configured individually and in accordance with the marketplace – regardless of...

Accessible e-commerce is becoming mandatory – and brickfox is ready. With the new ALT tag feature, you can make your product images fit for the German Accessibility Improvement Act (BFSG) and optimize your SEO at the same time. What's new: Import & manage ALT tags directly in brickfox. Automatically generated ALT tags with the help of AI in Pimspire. Perfect...

In the "Tech Partner in Focus" section, we would like to introduce you to smart eCommerce solutions that we believe will profitably support your multi-channel ambitions and take your eCommerce further forward. In today's episode, you will get to know PAQATO. PAQATO is your specialist for personalized and automated shipping communication. brickfox...

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Retailers and manufacturers who want to use the Otto platform for their online sales can now do so automatically via the brickfox Otto Koop 2.0 interface. By integrating your ERP system or your online shop into the brickfox multichannel landscape, you can now use the new growth-oriented interface format of the Otto platform. The interface innovations simplify...

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