Repricing that not only lowers prices – but also controls your strategy.
With the brickfox Repricer, you automate your pricing strategy directly in your existing brickfox setup: across channels, rule-based and with full control over margins, minimum prices, competition and featured offer targets.
Your competition never sleeps. Neither will your prizes in the future.
Why repricing needs to do more today
Prices on marketplaces are constantly changing. Competitors adjust their offers, availability changes, platforms reassess performance – and those who react too slowly lose visibility, margin, or the featured offer.
Traditional repricing solutions are often isolated systems: one tool for Amazon, one plugin for your online store, manual rules for other channels. This makes them difficult to manage, prone to errors, and rarely seamlessly integrated into your existing process chain.
The brickfox Repricer starts earlier: directly in your multichannel backend.
This way you don't control prices retrospectively in the channel, but centrally where product data, inventory, marketplaces and processes already converge.
Repricing with guardrails
Automation is good. Control is better.
Therefore, the brickfox Repricer works with clear price guidelines:
- Minimum prices based on your selling price
- Maximum prices e.g. based on the RRP
- feasts Undercutting logics
- Protection too many changes in a short time
- maximum step sizes absolute or percentage
- defined Minimum differences
- Rounding logics and price endings
This is how you automate your pricing strategy without giving up your margin.
What the brickfox Repricer can do for you
Centralized price control across all channels
Centrally define and manage repricing rules across all your marketplaces and sales channels. Whether it's Amazon, eBay, Kaufland, ManoMano, Temu, or other platforms: you keep track of your pricing strategy in one system.
Automatic live market reconciliation
The repricer compares your products with current market data and reacts to competitive situations according to your rules. You define how aggressively or cautiously the optimization should be carried out – the repricer handles the ongoing monitoring.
Targeting Featured Offer / Buy Box
For marketplaces like Amazon, you can define strategies to specifically target the Featured Offer or Buy Box. Your pricing logic remains protected: minimum prices, maximum prices, and change protection prevent unwanted price fluctuations.
Dry run instead of flying blind
Before prices are changed live, you can use the repricer in a test run. This way you get suggestions and see what decisions the system would make – without directly entering prices.
Simulator for safe decisions
Test competitive situations in the simulator: You enter market data, load live data, or run through scenarios. This allows you to see in advance how the repricer would react – and to confidently refine your rules.
Audit protocol for full traceability
Every repricing decision remains transparent: timing, goal, method, old price, proposal, application, and reason. This way, you understand not only that a price has changed, but also why.
Why use Brickfox instead of an external repricing tool?
No additional tool clutter
The repricer is directly integrated into your brickfox setup. You don't need to maintain a separate solution, build additional data logic, or manage a pricing strategy outside of your multichannel processes.
Repricing where your commerce data resides
Product data, inventory, marketplaces, shops and orders all converge in brickfox. That's exactly where your pricing strategy belongs, too.
Across channels instead of isolated channels
Many repricing solutions think channel by channel. brickfox thinks multichannel: prices are not considered in isolation, but as part of your overall sales strategy.
Test thoroughly before prices go live
With dry run, simulator and decision history, you get maximum transparency – before and after the repricer becomes active.
Who is the brickfox Repricer ideal for?
The brickfox repricer is particularly suitable for:
- Merchants with a strong marketplace business
- Brands and manufacturers with multi-channel pricing strategies
- Teams that want to approach Featured Offer / Buy Box more professionally
- Companies with a large product range and high price fluctuations
- brickfox customers who want to use repricing directly in their existing setup without additional tool chaos
Your advantages at a glance
- Control prices centrally and across all channels
- react faster to competition and market data
- Strategically aim for the Featured Offer / Buy Box
- Securing minimum prices and margins
- Simulate pricing decisions in advance
- Document repricing decisions transparently.
- Automatically assign items according to rules
- Significantly reduce manual labor and pricing
This is how the brickfox repricer works
1. Create a repricer
You choose the desired channel and define your basic strategy – e.g. aiming for a featured offer or price positioning via competitor comparison.
2. Define rules
You determine guardrails, undercutting, minimum prices, maximum prices, rounding, change protection and competitor filters.
3. Assign articles
You can manually assign individual SKUs or use automatic filters by brand, category, or attributes.
4. Start simulation
In the simulator, you can test how the repricer would react in specific competitive situations – optionally with live market data.
5. Activate and monitor
If everything is in order, the repricer runs automatically. Decisions remain visible in the log and can be reviewed at any time.
