Möbel Rieger successfully launches multichannel retail with brickfox. brickfox connects the Shopware 6 online shop with marketplaces
Möbel Rieger, one of Germany’s largest and best-known furniture stores, relies on brickfox for multichannel eCommerce.
Online marketplace sales are a key component of Möbel Rieger's sales channel mix and have proven to be a high-revenue complement to its online shop and brick-and-mortar stores shortly after its introduction. Following the relaunch of the Möbel Rieger online shop on Shopware 6 and the launch of Shopware Markets on Amazon, the company is expanding its marketplace presence with brickfox to include Otto Market and Kaufland. brickfox replaces Shopware Markets and now connects the online shop moebel-rieger.de with Amazon, Otto Market, and soon, Kaufland. While Kaufland is being integrated, Möbel Rieger is already enjoying increasing sales through its Amazon and Otto channels.
With brickfox and Shopware 6, Möbel Rieger focuses on clarity, efficiency, and sustainability in multichannel retail. Möbel Rieger initially entered the marketplace business with Shopware 6, Shopware Markets, and Amazon, but soon switched to brickfox due to its eCommerce strategy and expansion plans, focusing on Otto Market and Kaufland. Shopware Markets is already technically based on the brickfox multichannel engine, making an upgrade to brickfox relatively straightforward. While Shopware Markets is the ideal entry-level solution for selling on Amazon and eBay, brickfox allows retailers and manufacturers to integrate additional marketplaces like Otto, Kaufland, bol, Cdiscount, and others into their sales channel landscape. An overview of all marketplaces you can access and manage with brickfox can be found on our Marketplace Interfaces page.
UPGRADE FACTS
Shopware Markets
- Amazon & eBay
- 1 Amazon & 1 eBay channel each for the country of your SW6 shop
- Channel assignment at item level
- Self Managed Service | independent connection
- Shopware Support
- simple “extension” by moving to the brickfox full version
brickfox full version
- more than 50 marketplaces
- multiple Amazon/eBay channels
- Account takeovers
- Product assignment as mass processing possible at product group level
- high degree of automation & individualization
- professional connection through brickfox integration team
- personal brickfox account manager
- brickfox support with many years of experience
Besides the choice of marketplaces, Shopware Markets and the full version of brickfox differ in their integration process. While Shopware Markets is a do-it-yourself solution, the full version of brickfox is connected by a professional integration team. Those interested in the full version of brickfox and its integration process can find information about the process under "Integration Milestones ." In addition, a personal account manager and an experienced support team will handle any multichannel questions related to your brickfox client.
Conclusion: brickfox is the logical continuation of what Möbel Rieger started with Shopware Markets. We recommend that retailers and manufacturers who know from the outset that other channels are on the expansion agenda in addition to Amazon and eBay start directly with the full version of brickfox. Everyone else is excellently positioned with Shopware Markets.