Möbel Rieger successfully starts multi-channel trading with brickfox. brickfox connects the Shopware 6 online shop with marketplaces...
Möbel Rieger, one of the largest and best-known furniture stores in Germany, relies on brickfox for multi-channel eCommerce. Sales on online marketplaces are an important component of Möbel Rieger's sales channel mix and have already proven to be a high-revenue addition to the online shop and stationary stores shortly after the introduction of marketplace sales. After the relaunch of the Möbel Rieger online shop on Shopware 6 and the Amazon launch with Shopware Markets, the company is expanding its marketplace landscape with brickfox to include Otto Market & Kaufland. brickfox replaces Shopware Markets and now connects the online shop moebel-rieger.de with Amazon, Otto Market & soon with Kaufland. While Kaufland is in the process of being connected, Möbel Rieger is already enjoying increasing sales through sales on Amazon & Otto.
With brickfox & Shopware 6, Möbel Rieger focuses on clarity, efficiency and sustainability in multi-channel trading. Möbel Rieger started the marketplace business with Shopware 6, Shopware Markets and Amazon, but soon switched to brickfox due to the eCommerce strategy and the associated expansion plans with a focus on Otto Market and Kaufland. Shopware Markets is technically already based on the brickfox multichannel engine, which means that an upgrade to brickfox involves manageable effort. While Shopware Markets is the optimal entry-level solution for trading on Amazon & eBay, retailers & manufacturers have the option of integrating other marketplaces such as Otto, Kaufland, bol, Cdiscount & Co. into their sales channel landscape with brickfox. You can find an overview of all marketplaces that you can access and control with brickfox on our marketplace interface page.
UPGRADE FACTS
Shopware Markets
- Amazon & eBay
- 1 Amazon & 1 eBay channel each for the country of your SW6 shop
- Channel assignment at item level
- Self Managed Service | independent connection
- Shopware Support
- simple “extension” by moving to the brickfox full version
brickfox full version
- more than 50 marketplaces
- multiple Amazon/eBay channels
- Account takeovers
- Product assignment as mass processing possible at product group level
- high degree of automation & individualization
- professional connection through brickfox integration team
- personal brickfox account manager
- brickfox support with many years of experience
In addition to the selection of marketplaces, Shopware Markets and the brickfox full version differ in the integration process. While Shopware Markets is a do-it-yourself solution, the brickfox full version is connected by a professional integration team. Anyone interested in the brickfox full version and its integration process can find out more at “Milestones of integration” Information on the connection process. In addition, a personal account manager and an experienced support team will take care of multichannel questions relating to your brickfox client.
Conclusion: brickfox is the logical continuation of what Möbel Rieger started with Shopware Markets. We recommend that retailers and manufacturers who know from the outset that other channels are on the expansion agenda in addition to Amazon and eBay start directly with the full version of brickfox. Everyone else is excellently positioned with Shopware Markets.
