Naturana controls Shopify Multishop System and Amazon from a central brickfox Multichannel instance.
With brickfox and Shopify, the traditional Swabian company Naturana Lingerie is expanding its international online sales. Naturana solves the challenge of central management of Shopify shops and marketplaces with brickfox.
The traditional German company Naturana - with headquarters in the Swabian Alb - has been producing and selling lingerie for over 100 years. With 13 branches in Europe, Canada and Hong Kong and 700 employees, it is one of the global players in the women's underwear sector. In order to expand its success in stationary retail online, Naturana relies on the Shopify shop software and brickfox's multichannel management. In this way, the company masters the challenge of efficiently managing both its Shopify shop and marketplaces from a central system. This saves effort, minimizes sources of error and significantly simplifies eCommerce management. In this way, the company creates the basis for successful and sustainable online growth. In this sense, both the naturana.de online shop and Amazon and Zalando are controlled from the central brickfox multichannel cockpit.
Key features in Shopify Multichannel Management
Central product data management for Shopify online shop & multistore systems
- Product data management for Shopify online shop naturana.de in brickfox PIM
- Maintenance of product data such as item descriptions, prices, currencies and tax rates
- Specific product data for different Shopify online shops / international shops with different languages possible
- English online shop in planning
- Multiple variant handling beyond shop functionality
Central product data management for Amazon, Zalando & Co.
- Amazon-specific product data management in brickfox PIM
- Zalando specific product data management in brickfox PIM
- Maintenance of item descriptions, prices, currencies and tax rates also possible for international Amazon sales
- Additional marketplaces can be easily integrated into the Naturana multichannel landscape if required
Automated assortment management for all channels
- Automated control of products in the individual sales channels
- Automation of product range management according to individually defined rules
- additional virtual inventory management possible
- Reporting and performance analysis for individual products
Cross-channel order & inventory management
- Updating stocks on all connected channels when orders are received
- all stocks – both in the Naturana Shopify shop and on Amazon & Zalando – are always up to date
- Avoid overselling through cross-channel inventory updates
ERP-Integration
- Individual ERP as product data source
- Data transfer via CSV Exchange
- Orders are handed over to PSV Fulfillment
Sustainable & efficient into the future
- Easy connection of additional Naturana country shops is possible at any time
- easy connection to other online marketplaces from the brickfox marketplace portfolio anytime possible
Smart online growth | From the first multichannel step to a complex multichannel eCommerce project
- Naturana launches German online shop and Amazon
- Further expansion through Zalando connection
- Expansion of the sales channel landscape to include new online marketplaces is possible at any time
- Further Shopify shops planned to implement the internationalization strategy
- Integration of various Shopify online shops into the brickfox landscape is possible at any time
- Expanding the product range in your own shop up to setting up your own marketplace through the integration of external dealers, manufacturers & suppliers is possible with brickfox
CONCLUSION: brickfox accompanies you from the first multichannel step to the complex multichannel eCommerce project.
