Multichannel connections: ERP, WaWi, shop systems & external PIM

mmh Multichannel Middleware Hub

Seamless integration of ERP & PIM into the multichannel world
Your ERP/Warehouse Management (WMS) and your PIM are the foundation of your commerce data—and also the key to scalable multichannel sales. With brickfox ERP & PIM integrations, you can connect systems, marketplaces, shops, price comparison portals, and other platforms. For automated processes, consistent data, and cross-channel scalability.

All ERP & PIM. One solution.
brickfox offers standardized and extensible interfaces for common ERP/Warehouse Management (WMS) and PIM systems, as well as customized data models. You can seamlessly integrate multiple ERP sources (multiple ERP): with unique product and dealer IDs, intelligent order splitting, and clear responsibilities per channel.

Central control via the Multichannel Middleware Hub
By connecting to brickfox MMH, you can efficiently manage master data, attributes, variants, and media (PIM), as well as inventory, prices, and orders (ERP/Warehouse Management) in real time – for greater control, fewer errors, and faster processes. At the same time, you increase the visibility of your products through a presence on relevant price comparison portals.

Source & destination in your multichannel ecosystem
brickfox uses your PIM as a reliable Source for enriched, channel-specific product information and your ERP/WaWi as Source for stocks and prices as well as Objective for orders from all connected channels. This way, your online business remains clear and structured even as your channel mix grows—and ready for expansion to your own online marketplaces and platforms.

Do you want to intelligently network your systems?
Our experts will be happy to advise you on the right interface solutions for your requirements.