brickfox PMH
Start into a successful future with a platform or marketplace
With brickfox you can easily use the opportunities to adapt your product range risk-free and expand your digital commerce.
Expand your business model: Become a marketplace operator and orchestrate your partner network with our platform solution.
The 4 PMH products at a glance
PMH Drop – Start dropshipping quickly
Entry point for rapid product range scaling without a warehouse: connect external suppliers, display products, manage orders centrally, and forward them automatically (frontend → ERP/supplier). Minimal setup, scalable to 100+ products. Selling your own and dropshipped items is possible; in your own name or (optionally) in the name of the tenant with liability pass-through.
PMH Connect – Multi-Supplier & End-to-End Automation
Built on Drop: real supplier/partner connections (API, Seller Center, files), central data hub, partial cancellations and direct Order/status forwarding to the tenant for a fully automated process.
PMH Market – run your own marketplace
Includes everything from Connect & Drop and adds marketplace features such as Commissioning/Billing, Shopping cart split, Multiple suppliers per SKU and Buybox logicThis allows external retailers/brands to be onboarded and billed efficiently.
PMH Procure – eProcurement for B2B/Enterprise
Closed internal purchasing marketplace with Roles/Budgets, Approval workflows, quotas, and live status (price, availability, approval, delivery). Ideal for centrally controlled, rule-based employee purchasing with compliance requirements.
Differences at a glance
ESG/SRI
Drop
Connect
Basket Market
Look
Objective
Get started with dropshipping quickly
Multi-supplier & process automation
Own marketplace including billing
Internal eProcurement (B2B)
Core functions
Product display, central order forwarding
+ direct order/status to Tennant, partial cancellations
+ Commissions, Buybox, Shopping Cart Split, Multi-Seller SKU
Roles/Budgets, Approvals, Quotas, Live Status
Who sells / settles?
Own name/invoice or in the name of the tenant
+ direct Tennant automation
Marketplace models with commission settlement
Internal purchasing, no public marketplace commission required
Typical connection
ERP/Suppliers via file/Seller Center
+ APIs & real-time flows
+ Merchant onboarding & billing logic
Closed supplier list & approval processes
When which product?
Fast reach & assortment → Drop
Many suppliers, little manual work → Connect
Network effects & fee model → Basket Market
Rule/release control in purchasing → Look
What does the brickfox offer you
Platform Middleware Hub?
The Platform Middleware Hub is a software solution for marketplace and portal operators. It enables the construction and management of eCommerce platforms of various types. The application scenarios are based on the different requirements within the eCommerce process chain. From the integration of external manufacturers, retailers and suppliers into an existing eCommerce platform to the construction of new platforms, standardized solutions are available that can be flexibly adapted to the respective application scenarios.
Why platform?
Whether in a niche market or an industry, platforms are transforming sales. Whoever sets the rules wins the market.
brickfox solution
Our platform solution offers central control for multi-vendor models, customized catalogs, seamless API integration, and flexible order distribution.
brickfox PMH – short & clear
What is the Platform Middleware Hub (PMH)?
PMH is the middleware that allows you Retailers, manufacturers, brands and suppliers an your own commerce platform – whether marketplace, fulfillment hub, or eProcurement portal. It is part of the brickfox Unified Commerce Hub and interacts with the MMH, so that purchasing and Sales can be carried out using the same building blocks.
Common basis
Central configuration, participant/seller management (Seller Admin), dashboards, and a headless API architecture (optionally with Shopware plugin kit for the frontend).
Advantages
- Build your own ecosystem
- Integrate partners digitally
- Automate processes
- Short time to market
Let’s talk about your platform – arrange an initial consultation now.
Successful platform & marketplace projects
Profit as a marketplace
brickfox has already integrated thousands of different brands, manufacturers and retailers into the brickfox brand network. Accelerate your marketplace launch by profiting from this superpower and quickly offering the right products on your marketplace. And of course you've come to the right place if you already have a marketplace and want a strong partner at your side with whom you can expand your product range.
One solution for many application examples:
- Euronics: Group marketplace
- HAVI: Purchasing platform (eProcurement) for MC Donalds & Co.
- Klingel: International B2C multi-marketplace
- FAIE: Platform for agriculture, home and garden
Get started as a group
For many years, brickfox has successfully supported associations in bundling the strength of their members.
Occupy a niche as a manufacturer
To survive in e-commerce, you need class and quantity. Platforms that start out in their discipline can benefit from the competition and dominate the niche with a platform.
Customer success stories
Be inspired by successful projects.
"Fast and efficient"
"Completely satisfied"
Key Features
Supplier control
Marketplace Management
Central cockpit
FAQs
The term "marketplace" refers to the Amazon feature where different merchants can offer and sell their products. Amazon provides the infrastructure and mechanisms to enable trade between merchants and customers. Customers can search for products on Amazon, compare different offers and make their purchases.
The term "platform", on the other hand, is a higher-level term that describes the technical foundation on which the marketplace is built and on which various features and services are offered. A platform provides a structured environment on which various interactions and transactions can take place. In relation to Amazon, the platform is the entire technical infrastructure that includes the marketplace, the merchant portal, customer accounts, product catalogs, and other supporting features.
The Platform Middleware Hub is characterized by its versatility, as it was developed specifically for marketplace and portal operators. In contrast to conventional eCommerce solutions, it enables the seamless integration of external manufacturers, retailers and suppliers into existing platforms and at the same time supports the development of completely new eCommerce platforms. With standardized solutions that can be flexibly adapted to different application scenarios, the Platform Middleware Hub stands out as a comprehensive and adaptable solution.
The Platform Middleware Hub significantly simplifies the integration of external manufacturers, retailers and suppliers by enabling seamless communication and coordination within the eCommerce process chain. From data exchange integration to resource sharing, the software offers standardized solutions that optimize collaboration. This enables marketplace and portal operators to efficiently expand their networks while meeting the specific requirements of different partners.
Discover growth opportunities
Double your sales:
The 5 steps to success with brickfox
Download your free white paper now.
Link your ERP, warehouse, WaWi or shop system with brickfox and connect with +120 marketplaces in +20 countries.
Sell your products in +20 countries on +400 marketplaces
Benefit from the retailers and platforms we support.
Increase your relevance through feeds like Google Shopping, Check24 and more.
Standardize processes, prices, promotions and more. Manage your online shops, whether D2C, B2B or B2C at home or abroad, via brickfox.
Add missing languages, data sheets, images, videos. Or create complex variant or BOM items.
Accelerate your growth with our Expert Advisory Team that will accompany or guide you on your journey.
scenarios
