Shop Orchestration
Your online shop is important – but it shouldn’t be the bottleneck. With brickfox as Shop orchestration before the shop You connect shops, marketplaces, ERP, PIM, and repricers into a robust multichannel system. This ensures automated, consistent, and scalable data flows – regardless of which shop system is in use today or tomorrow.
All shops. One solution.
Whether Shopware, Shopify, Adobe Commerce (Magento), WooCommerce or individual systems – brickfox provides standardized and extensible interfaces near your shops. You orchestrate subshops, country shops, and channels centrally; Shop changes and version jumps (e.g. Magento 1→2, Shopware 5→6) become routine instead of a risk.
Multi-shop solution
Several shops, one control center
Whether country-specific shops, brand shops, or target group shops: You operate your shops separately, but manage them centrally. brickfox keeps product data, prices, stock levels, and orders together in one logic – without duplicate maintenance and without process chaos. This allows you to remain flexible and scale multi-shops without the workload spiraling out of control.
Shopify Multi-Store without duplicate maintenance
Multiple Shopify stores can quickly lead to inconsistent data and manual synchronization. With brickfox, you use your stores like frontends: centralized product, price, and inventory logic, consistent orders, and clear rules – across all stores. The result: less friction in operations and faster rollout of new stores.
Shopware without compromise
Do you want different product ranges, content, or setups for each shop? No problem: brickfox decouples your multi-shop logic from the shop system. Whether you have one Shopware instance or several, you retain individuality, reduce compromises regarding operation/licenses, and make upgrades significantly less stressful.
By centrally connecting your shops to the brickfox Multichannel Middleware Hub, you can efficiently manage products, prices, inventory, and orders in (near) real-time. Repricers access consistent data, seasonal peaks benefit from faster synchronization, and intelligent reservation/synchronization reliably protects against overselling across all channels and shops.
Your benefits at a glance
Central control
One truth for all channels: brickfox sits in front of the shop as a single source of truth – maintain it once, display it everywhere, without vendor lock-in through individual shop systems.
Cross-shop synchronization
Inventories, prices, and orders are kept consistent – with faster data synchronization during the season and clear anti-overselling mechanisms.
Automated ordering processes
Incoming orders run without manual intermediate steps in ERP/WMS/fulfillment; status and tracking flow back to all shops and channels.
Customer-specific extensions
Modular rules & workflows (including repricer integration, campaign/promotional pricing, attribute mappings) – without shop workarounds.
Strong performance, even with large amounts of data
Optimized for high item volumes and numerous transactions – scalable queues, channel throttling, and retry logic buffer API changes from shops and marketplaces.
Online shops & added value
Who are the shop connections ideal for?
- Retailers with one or more (sub-)shops who want to manage centrally
- Brands with international store presence and different pricing/tax logics
- Companies that shops and Marketplaces from Solution – in front of the shop – want to orchestrate
- Teams that reduce sources of error, automate processes and Stress-free shop change want to master
Systems that we connect, among others
- Shopware 5 & 6
- Shopify & Shopify Plus
- Adobe Commerce / Magento 1 & 2
- Individual shop solutions
- API / XML / CSV
- headless solutions
Set brickfox near the shop and Don't fall into the shop trap: No dependence on the shop system, better performance in season, stable protection against overselling and smooth shop upgrades – seamless and easy to do.
If these arguments don't convince you, you can also go the traditional route with us and use a plugin to turn your shop into a control center, from where you can access brickfox and then the wide world of platforms.