Product feed orchestration
Manage all product feeds and price comparison portals centrally – independent of the shop system
Your product feeds are the showcases of your product range – and they work best when orchestrated before they reach the shop . With brickfox, you connect product ranges, prices, availability, and attributes to create high-quality feeds for Google Merchant Center, CHECK24, billiger.de, idealo, and others. Out-of-the-box connectors plus freely customizable feed templates ensure automated processes, consistent data, and cross-channel scalability.
All feeds. One solution.
Whether it's Google Merchant Center, price comparison sites, affiliate networks, or social media catalogs – brickfox offers standardized and extensible feed interfaces. And if a format is new or unusual, you can simply customize the feed yourself (fields, mapping, rules, export format). This ensures that brickfox remains compatible with every product feed and every price comparison portal in the world .
Through central integration with the brickfox Multichannel Middleware Hub, you control product ranges, prices, stock levels, and attributes in (near) real-time. Repricers feed dynamic prices directly into the feeds, seasonal peaks benefit from faster synchronization, validation rules prevent rejections – and intelligent inventory logic hides low-stock items in time before they incur click costs without generating revenue.
Your benefits at a glance
Central control
One data truth for all feeds: brickfox sits in front of the shop as a single source of truth – maintain it once, display it everywhere, without lock-in to the shop system.
Cross-shop synchronization
Ideal for multiple shops/country shops: Prices, availability, attributes, and categories are kept consistent across all channels – including country-specific rules.
Automated ordering processes
From data enrichment to delivery: schedules, incremental updates, feed health checks, and automatic error reports – without any manual intermediate steps.
Customer-specific extensions
Rulesets, if-then mappings, title/description templates, category mapping (e.g., Google Product Category), campaign pricing, and repricer integration—all tailored to your needs.
Strong performance, even with large amounts of data
Scalable feed creation for large product ranges and multiple channels – high-performance queues, throttling, retry mechanisms, and clean delta updates for fast refresh cycles.
comparison portals
Who are the feed connections ideal for?
Retailers who want to control feeds centrally
Brands with an international presence and country-specific requirements
Companies that want to orchestrate feeds and marketplaces from a single solution
Teams that want to reduce sources of error, cut costs and ensure speed during peaks
Systems that we connect, among others
- Google Merchant Center (Shopping/Free Listings)
- CHECK24 Shopping
- cheaper.de
- Idealo
- Curmudgeon
- LadenZeile / Shopalike
- Meta (Facebook/Instagram)
- Catalog
Additional portals/networks via API / XML / CSV / BMECat/ JSON – even exotic formats
Do you want to centralize and automate your feed processes?
Put brickfox in front of your shop and avoid the shop/feed trap : No dependency on the shop system, faster updates during the season, fewer rejections, more visibility – seamless and easy to implement.