Central and media-neutral data management for text & images Specific product information per sales channel Own media management Multiple variants Full multilingualism for texts and attributes – including special characters Integration of external data sources Process optimization through automation Individual workflows through your own user, role and rights system Export of product data for third-party systems, e.g. print Multilingual PIM including special characters through UTF8 encoding

Customize delivery costs, discount offers or currency conversion options per country. Create custom prices and discounts for each channel or offer. Customize texts and manipulate inventory according to your needs with our PIM.

Connect your systems and applications with the efficient ESB and ETL tool ... for smooth, high-performance data exchange.

Greater reach. More revenue. Less effort.

Smart marketplace sales with brickfox – from Amazon to Zalando

Do you want to sell faster on more channels while maintaining high data quality? With brickfox, you can list your products quickly and cleanly on relevant sales channels – and scale your sales without chaos. Our Multichannel Middleware Hub (MMH) automates inventory, pricing, and orders, while the optional eCommerce PIM (PIMspire) ensures consistent, enrichable product information. This way, you can tap into new sales channels, improve your efficiency, and increase your profitability – all in one solution.

Why brickfox

List on many marketplaces, various shop systems, and numerous shopping feeds to reach more customers.

Simplify inventory, content, and order management across channels, reduce manual work, and increase efficiency. With access to global, regional, and niche sales channels, you can place your products where your customers already buy.

From market entry into new regions to expansion across additional channels: With brickfox, your digital shelf grows without increasing your overhead.

Detect and resolve listing errors with AI support – for secure sales

Rule-based monitoring identifies incorrect, incomplete, or non-compliant listings and provides clear guidance on how to correct them before revenue is lost.

Additionally you will receive AI-supported, marketplace- and target group-specific optimization suggestionsto specifically improve your listings – from titles, attributes and keywords to images and category assignments to pricing and promotion strategies, via external repricers, per marketplace.

This way, your listings stay healthy and you can focus on what matters most – without unexpected disruptions caused by listing errors.

Your advantages with brickfox

Fast live on many channels
Standard and customized interfaces for marketplaces, platforms, feeds, and shops – from Amazon to Shopware.
Clean, consistent product data
Our PIMspire You can control attributes, variants and media cleanly – ideal for complex assortments.
Automated instead of manual
The MMH synchronizes inventory levels, prices and complete ordering processes – reliably and error-tolerant.
Scalable for B2C & B2B
Manage multiple SKUs and high order volumes – industry-proven from fashion to DIY and nutritional supplements.

Fair, dynamic pricing model
Billing based on order quantity – no commission on your sales.
As much service as you need
Self-service for speed or Agency service for an even faster go-live – plus access to an experienced team of experts.
Maximum customizability
SaaS with high customizability – seamlessly integrated into ERP, ERP systems, PIM & Co.

Integrate brickfox directly into your process – fast, automatic price and inventory updates

Other systems run as a plugin in the shop system or alongside it. brickfox can do this too – however, we recommend the direct connection to your ERP, WMS and warehouse/inventory softwareThis keeps stocks reliably synchronized and price changes are fully automated and fast distributed across all channels – without manual intervention.

Faster updates and better synchronization are a significant difference to many other solutions. With brickfox you control all channels in one cockpit – just‑in‑time.

How it works

Whether you're merging catalog and non-catalog listings or orchestrating products on marketplaces, brickfox keeps your processes streamlined. complete automation and flexible control per marketplace Your team focuses on strategy – not on repetitive tasks.

Find out how a typical project at brickfox works here ->

Connect & customize catalog

Upload your product data. brickfox helps you per marketplace to individual specifications – clean, consistent and ready to sell.

Optimize listings & go live

Optimize your listings with intelligent, AI-powered tools, target content to the respective Marketplace algorithms and publish fast and safe on several marketplaces.

Open up new channels & grow globally – effortlessly

brickfox optimizes your listings target group specific for international reach. Integrated error tracking, Enrichment tools and automated workflows keep you competitive – without manual effort.

Discover the brickfox ecosystem

brickfox Unified Commerce Hub bundles many online trading processes into one product for you. Our software has an eCommerce PIM and smart interfaces to various online marketplaces such as Amazon, eBay, Otto Market & Co; as well as to numerous shop systems. You can integrate it seamlessly into your existing infrastructure, so you can coordinate your online sales with your ERP or inventory management system - clearly and efficiently.

Marketplaces

ERP, ERP, warehouse management...

Online shops & added value

Repricer

comparison portals

Key Components

Marketplace Management

Virtual inventory management for optimal supply control of your items across all sales channels.
Optimal multichannel online marketing through maintenance of channel-specific product information such as individual article names, prices, description texts and images.
Internationalization: Customize description text, language, prices, tax rates and currency for each channel.
Matching your product groups/categories with the specific marketplace categories.
Complex handling of variant and multi-variant articles – even different for each channel.
Import/Export via XML, CSV, Bmecat, OpenTrans.
Transmission and mapping of attributes and attribute values with the marketplaces.

Supplier connection

With the interface for supplier data, you can seamlessly connect external data sources to your brickfox system. It doesn't matter whether it's pure product data from a manufacturer or supplier, or comprehensive inventory and availability information including purchasing conditions. This data is brought together and consolidated in your brickfox software. brickfox thus makes an efficient and cost-effective contribution to the integration of your supply chain partners.

The supplier interface integrates both external partners and important internal company areas. Its flexibility in terms of the number of interfaces contributes to holistic online supply chain management.

Connections to any number of product ranges
Connections to different warehouses (internal & external)
Product data import and consolidation from multiple suppliers
Import of inventory figures & availability
Transmission of complete product information by specifying the EAN from available industry databases, e.g. Prodanet
Automation of all processes

Online Shop Management

Connection to numerous online shops with their own layout and domain
Central, shop-independent product data management for all shops
Different assortments, prices, offers, etc. for each shop
international trade through flexible choice of language, currency and VAT rate
Cross-shop inventory management (minimum stock, maximum stock, virtual stock)
Control of multiple ERP systems and/or clients
In principle, any shop system can be connected via the brickfox shop interface. The prerequisite for this is that your online shop supports the exchange of XML files (via FTP/SFTP).

Real-time reporting

With brickfox's real-time performance reporting, you can always keep track of your successes on the sales channels. You can create detailed standard evaluations for the global overview or specifically for each sales channel. Configure individual evaluations to find out, for example, which (partial) range recorded which sales, generated which turnover and which return rate in which promotional period on which marketplace.

Channel performance: Receive a daily analysis of your shop and marketplace sales. KPIs such as average shopping cart sizes or return rates are automatically calculated and displayed graphically and in tabular form.

Product group analysis: Analyse the sales of specific product groups in a targeted manner. Trend analyses show you how product ranges are developing. Relevant key figures at product group level, such as cancellation and return rates, support channel-specific product range management.

Article research: Track sales in detail by sales channel and even by brand. Analyze important key figures down to variant level. Export data conveniently via Excel for further processing in third-party systems.

brickfox ERP interface

The brickfox ERP interface enables the seamless integration of almost any ERP system and any inventory management system into your brickfox universe. A bidirectional interface integrates your product data management system into an extensive multichannel eCommerce landscape. This means that sophisticated multichannel eCommerce projects as well as your own eCommerce platforms or supplier portals can be implemented without any problems.

Details about the brickfox ERP interface:

Product data, including master data and initial item creation
Stocks and inventory updates
Orders, including customer data
Order status and tracking IDs
Returns, cancellations and credits

Data is exchanged cyclically using defined XML or CSV formats, with update cycles being freely definable or linked to specific events, such as inventory changes. We work closely with you and your ERP software company to connect your inventory management system.

brickfox PIM

Central and media-neutral data management for text & images
Specific product information per sales channel
Own media management
Multiple variants
Full multilingualism for texts and attributes – including special characters
Integration of external data sources
Process optimization through automation
Individual workflows through your own user, role and rights system
Export of product data for third-party systems, e.g. print
Multilingual PIM including special characters through UTF8 encoding

Channel Customizer

Customize delivery costs, discount offers or currency conversion options per country.
Create custom prices and discounts for each channel or offer.
Customize texts and manipulate inventory according to your needs with our PIM.

brickfox Bridge