Shop Orchestration
Your online shop is important – but it shouldn’t be the bottleneck. With brickfox as Shop orchestration before the shop You connect shops, marketplaces, ERP, PIM, and repricers into a robust multichannel system. This ensures automated, consistent, and scalable data flows – regardless of which shop system is in use today or tomorrow.
All shops. One solution.
Whether Shopware, Shopify, Adobe Commerce (Magento), WooCommerce or individual systems – brickfox provides standardized and extensible interfaces near your shops. You orchestrate subshops, country shops, and channels centrally; Shop changes and version jumps (e.g. Magento 1→2, Shopware 5→6) become routine instead of a risk.
By centrally connecting your shops to the brickfox Multichannel Middleware Hub, you can efficiently manage products, prices, inventory, and orders in (near) real time. Repricer access consistent data, seasonal peaks benefit from faster comparison – and intelligent reservation/synchronization Reliably protects against overselling, across channels and shops.
Your benefits at a glance
Central control
One truth for all channels: brickfox sits in front of the shop as a single source of truth – maintain it once, display it everywhere, without vendor lock-in through individual shop systems.
Cross-shop synchronization
Inventories, prices, and orders are kept consistent – with faster data synchronization during the season and clear anti-overselling mechanisms.
Automated ordering processes
Incoming orders run without manual intermediate steps in ERP/WMS/fulfillment; status and tracking flow back to all shops and channels.
Customer-specific extensions
Modular rules & workflows (including repricer integration, campaign/promotional pricing, attribute mappings) – without shop workarounds.
Strong performance, even with large amounts of data
Optimized for high item volumes and numerous transactions – scalable queues, channel throttling, and retry logic buffer API changes from shops and marketplaces.
Online shops & added value
Who are the shop connections ideal for?
- Retailers with one or more (sub-)shops who want to manage centrally
- Brands with international store presence and different pricing/tax logics
- Companies that shops and Marketplaces from Solution – in front of the shop – want to orchestrate
- Teams that reduce sources of error, automate processes and Stress-free shop change want to master
Systems that we connect, among others
- Shopware 5 & 6
- Shopify & Shopify Plus
- Adobe Commerce / Magento 1 & 2
- WooCommerce
- Individual shop solutions (API / XML / CSV, also headless
Set brickfox near the shop and Don't fall into the shop trap: No dependence on the shop system, better performance in season, stable protection against overselling and smooth shop upgrades – seamless and easy to do.
If these arguments don't convince you, you can also go the traditional route with us and use a plugin to turn your shop into a control center, from where you can access brickfox and then the wide world of platforms.