Platform Middleware Hub
Connect what belongs together.
What does the brickfox offer you
Platform Middleware Hub?
The Platform Middleware Hub is a software solution for marketplace and portal operators. It enables the construction and management of eCommerce platforms of various types. The application scenarios are based on the different requirements within the eCommerce process chain. From the integration of external manufacturers, retailers and suppliers into an existing eCommerce platform to the construction of new platforms, standardized solutions are available that can be flexibly adapted to the respective application scenarios.
scenarios
Key Features
Supplier control
Marketplace Management
Central cockpit
FAQs
The term "platform", on the other hand, is a higher-level term that describes the technical foundation on which the marketplace is built and on which various features and services are offered. A platform provides a structured environment on which various interactions and transactions can take place. In relation to Amazon, the platform is the entire technical infrastructure that includes the marketplace, the merchant portal, customer accounts, product catalogs, and other supporting features.
The Platform Middleware Hub is characterized by its versatility, as it was developed specifically for marketplace and portal operators. In contrast to conventional eCommerce solutions, it enables the seamless integration of external manufacturers, retailers and suppliers into existing platforms and at the same time supports the development of completely new eCommerce platforms. With standardized solutions that can be flexibly adapted to different application scenarios, the Platform Middleware Hub stands out as a comprehensive and adaptable solution.