LUSINI interface: Centrally manage B2B commerce for the catering and hotel industry
With brickfox's LUSINI interface, you connect the specialized B2B marketplace to your existing e-commerce infrastructure and reach professional target groups in several European markets. Product data, country-specific assortments, and orders are managed centrally via an integrated Mirakl connection.
Advantages of the LUSINI interface with brickfox
This specialized B2B marketplace combines an international Mirakl structure with specific requirements for pricing, countries, and ordering processes. brickfox integrates these processes into your existing e-commerce architecture.
B2B net pricing model
Submit the relevant net purchase price to the marketplace. The country-specific sales price calculation then takes place within the designated pricing model.
Flexible multi-country control
A single Mirakl account can connect multiple markets. However, in brickfox, each country is managed individually as its own sales channel.
Automatic order assignment
Orders are received centrally via the Mirakl connection and are automatically assigned to the appropriate country channel in brickfox.
About LUSINI
LUSINI focuses on professional gastronomy, hotels, catering, and commercial interiors. The online marketplace combines its own brands and partner brands to create a specialized offering for professional hosts.
A marketplace for professional hosts
Unlike horizontal consumer marketplaces, the platform focuses on professional buyers from the gastronomy, hotel, catering and property furnishing industries.
Prices and orders are processed net in the B2B context. This creates an additional sales channel for manufacturers and brands with a clearly defined professional target group.
From tabletop and kitchen equipment to furniture and textiles, workwear and hotel supplies, numerous relevant procurement areas are covered.
Advantages for retailers & brands
Specialized B2B target group
Target professional buyers from the gastronomy, hotel, catering and commercial furnishing industries.
Simple price calculation
Transfer the relevant net purchase price and map the further sales price calculation within the marketplace model.
Country-specific product ranges
Product range, activation and shipping profiles can be individually controlled for each country channel in brickfox.
International product data
Provide product information and texts tailored to specific countries and optimize them for the respective markets.
3 steps to go-live
Connecting the backend system
Connect your ERP, inventory management system, or existing product data sources to brickfox.
Structuring product data for the marketplace
Provide GTIN/EAN, categories, order units, quantities, dimensions, weights, media and other required attributes in a structured manner.
Activate countries & processes
Activate desired markets, define product ranges and shipping profiles, and automatically assign orders to the appropriate country channel.
What can you sell via LUSINI?
The specialized marketplace focuses on products for professional gastronomy, hotels, catering and hospitality.
Relevant categories
Typical products & product ranges
LUSINI marketplace connection via Mirakl – centrally manage multiple markets
The international marketplace structure uses a central Mirakl connection. brickfox connects this technical basis with individually controllable national channels.
Centrally integrated, country-specific controllable
Each market can be managed as a separate sales channel in brickfox. This allows product ranges, activations, and shipping configurations to be managed individually for each country, while the technical connection remains centralized.
Incoming orders are automatically assigned to the appropriate country channel and can then be transferred to the connected backend systems.
GTIN/EAN matching
Products and variants are uniquely identified via GTIN/EAN and compared with existing offers.
Delivery time control
Delivery times can be found via
leadtime-to-ship
The offer will be transmitted to the marketplace via the offer export.
B2B product data
Order units, quantities, logistical dimensions, and net and gross weights can be provided in a structured manner.
Feed & Order Synchronization
Product, offer, inventory and order data are continuously exchanged between the backend system, brickfox and Mirakl.
Excellent marketplace strategy
In April 2024, LUSINI received the Platform Pioneer Award in the “Grow Bigger” category at the Mirakl Summit for the development of its online marketplace.
Integrate the LUSINI interface into your multichannel landscape
You decide which systems provide the primary data. brickfox connects your ERP or backend to the B2B marketplace and other sales channels. PIM, DAM, and AI functions can also be integrated into the same system architecture.
Centrally manage international marketplace processes
International marketplace structures do not have to mean multiple isolated integrations.
Several markets are technically connected via the central Mirakl structure. However, brickfox still maps each country as a separate sales channel.
This allows product range, activation and shipping configuration to be individually controlled for each market, while product and ordering processes remain centrally integrated.
FAQ about the LUSINI interface
What is the LUSINI Marketplace?
LUSINI is a specialized B2B supplier of professional equipment for the catering, hotel, and hospitality industries. The online marketplace complements the existing product range with products from numerous partner brands.
Which target groups does the marketplace reach?
The platform is aimed particularly at professional buyers from the gastronomy, hotel, catering and property furnishing industries.
How does the price transfer work?
In the existing model, the relevant net purchase price is transferred. The subsequent calculation of the respective sales prices then takes place within the marketplace model.
Can I connect multiple countries via a central interface?
The international structure is technically connected via a central Mirakl account. However, individual country markets can still be managed separately as sales channels within brickfox.
Can I offer different product ranges for each country?
Yes. In brickfox, product ranges, activations, and shipping configurations can be controlled on a country-specific basis.
How are orders from the national channels processed?
Orders are received centrally via the Mirakl connection and are automatically assigned to the appropriate country channel in brickfox.
What product data is required for the connection?
In addition to classic product information, other important factors include GTIN/EAN, order units, quantities, logistical dimensions, net and gross weights, media, and country-specific content.
Is the LUSINI marketplace based on Mirakl?
Yes. The online marketplace is based on Mirakl and is integrated into LUSINI's existing e-commerce infrastructure.
Can the LUSINI marketplace integration be managed together with other sales channels?
Yes. brickfox connects backend systems with various marketplaces, shops, and other sales channels. Marketplace integration can therefore be part of the same multichannel architecture.
Start your LUSINI marketplace integration with brickfox
Connect the specialized B2B marketplace to your existing backend systems and centrally manage product data, countries, product ranges and commerce processes via brickfox.
Request LUSINI connection