DAM – Digital Asset Management with PIM power All product information and media. One system. Zero friction.

Your content is in demand everywhere: in the shop, on marketplaces, in the catalog, in social media, and with partners. brickfox DAM you combine PIM and DAM in one solution – as a single source of truth. This way, you centrally manage product data, images, videos, and documents, automate their deployment, and keep everything consistent, up-to-date, and brand-compliant.

Result: less manual work, better data quality, faster live.

Product images in the backend that receive an alt text label via AI.

What you gain

  • One source for everything
    Product texts, attributes, prices, availability – plus images, videos, PDFs – neatly linked in one data set.
  • Publish visibly faster
    Automated workflows bring your content directly into shops, marketplaces, CMS, catalogs, and partner portals.
  • Content that organizes itself
    Intelligent tags, metadata, and versioning make assets discoverable, audit-proof, and available at any time.

What you gain

  • Brand consistency at the touch of a button
    Approvals, roles & rights and quality rules ensure look & feel – across all channels.
  • Performance included
    Renditions, automatic cropping, format conversion, and optional CDN deliver media quickly and in the perfect size.

AI that really does work for you

  • Automatic enrichment
    Product data is enhanced contextually – e.g., material, areas of application, USPs, and rule content for marketplaces.
  • Alt texts & captions
    Images receive semantically appropriate alt texts and image descriptions – for accessibility and SEO.
  • Translations into 120+ languages
    Structure, placeholders, and formatting are retained; country-specific requirements are taken into account.
  • Rule-based workflows
    From upload to publication: validations, mandatory fields, approvals, channel conversion – automatically.

Features that make the difference

  • Integrated DAM replaces your image server
    Central management, keywording, rights, expiration dates, watermarks, channel presets.
  • Renditions & variant logic
    Automatic cropping (1:1, 4:5, 16:9, WebP, AVIF), video thumbnails, multilingual overlays.
  • Data hub with open interfaces
    APIs, webhooks, SFTP, XML/CSV/JSON – bidirectional with ERP, shop, CMS, DWH, MAM, marketplaces.
  • Clean governance
    Roles, rights, audit trail, policy checks, GDPR-compliant processing.
  • Modular expandable
    Variant/bundle logic, repricing, EAN generator, content briefings, channel rules.

Typical use cases

  • Marketplace ready in minutes Product data + assets are automatically mapped into the marketplace taxonomy – including image sets, alt texts, and attributes.
  • Internationalization without headaches Localized media & texts per country/channel, uniformly controlled.
  • Time-to-market for product launches Campaign packages (texts, images, videos, PDFs) are rolled out to all target channels at a specific time.
  • Sales & Partners Media collections as a download portal or via secure sharing links – always up-to-date, no data corpses.

How it works – in 3 steps

1.Connect

Connect systems, merge data sources, define rules.

2. Curate

Review, enrich, and release content – ​​manually where appropriate, automatically where possible.

3. Publish

Play out, monitor, iterate on a channel-specific basis – with clear reports and feedback.

What was already there – now even stronger

  • AI-supported, target group & industry-specific bullet points for your products
  • Translations into 120+ languages ​​– including format & structure
  • Integrated DAM replaces the image server – media centrally and easily findable
  • Modularly expandable: variant/bundle logic, repricer, EAN generator

Long-term benefits for your business model

  • PIM & DAM from a single source instead of isolated solutions
  • Fast integration into existing IT
  • Scalable from a few hundred to hundreds of thousands of items/assets
  • Practical support by an e-commerce team that understands your daily business

Put an end to content chaos.

Show me which systems you use – we’ll connect them and get your content to market faster.