Connect what belongs together.
The Platform Middleware Hub is a software solution for marketplace and portal operators. It enables eCommerce platforms of different types to be set up and managed. The application scenarios are orientated towards the different requirements within the eCommerce process chain. From the integration of external manufacturers, retailers and suppliers into an existing eCommerce platform to the development of new platforms, standardised solutions are available that can be flexibly adapted to the respective application scenarios.
The term “marketplace” refers to the function of Amazon on which various retailers can offer and sell their products. Amazon provides the infrastructure and mechanisms to enable trade between merchants and customers. Customers can search for products on Amazon, compare different offers and make their purchases. The term “platform”, on the other hand, is an overarching term that describes the technical basis on which the marketplace is built and on which various functions and services are offered. A platform provides a structured environment on which various interactions and transactions can take place. In relation to Amazon, the platform is the entire technical infrastructure, which includes the marketplace, the merchant portal, the customer accounts, the product catalogues and other supporting functions.
The Platform Middleware Hub is characterised by its versatility, as it was developed specifically for marketplace and portal operators. In contrast to conventional eCommerce solutions, it enables the seamless integration of external manufacturers, retailers and suppliers into existing platforms and at the same time supports the development of completely new eCommerce platforms. With standardised solutions that can be flexibly adapted to different application scenarios, the Platform Middleware Hub stands out as a comprehensive and adaptable solution.
The Platform Middleware Hub significantly simplifies the integration of external manufacturers, retailers and suppliers by enabling seamless communication and coordination within the eCommerce process chain. From data exchange integration to resource sharing, the software offers standardised solutions that optimise collaboration. This enables marketplace and portal operators to efficiently expand their networks while meeting the specific requirements of different partners.