Möbel Rieger successfully launches multichannel retail with brickfox. brickfox connects the Shopware 6 online shop with marketplaces …

As one of Germany’s largest and best-known furniture stores, Möbel Rieger relies on brickfox for multichannel eCommerce. Sales on online marketplaces are an important building block in the sales channel mix for Möbel Rieger and are already proving to be a high-revenue addition to the online shop and stationary shops shortly after the introduction of marketplace sales. After the relaunch of the Möbel Rieger online shop on Shopware 6 and the Amazon launch with Shopware Markets, the company is expanding its marketplace landscape with brickfox to include Otto Market & Kaufland. brickfox replaces Shopware Markets and now connects the online shop moebel-rieger.de with Amazon, Otto Market & soon with Kaufland. While Kaufland is in the process of being connected, Möbel Rieger is already enjoying increasing sales through sales on Amazon & Otto.

With brickfox & Shopware 6, Möbel Rieger focuses on overview, efficiency and sustainability in multichannel retail. Möbel Rieger started its marketplace business with Shopware 6, Shopware Markets and Amazon, but soon switched to brickfox due to its eCommerce strategy and the associated expansion plans with a focus on Otto Market and Kaufland. Shopware Markets is already technically based on the brickfox Multichannel Engine, which makes upgrading to brickfox a manageable effort. While Shopware Markets is the optimal entry-level solution for trading on Amazon & eBay, brickfox gives retailers & manufacturers the opportunity to integrate other marketplaces such as Otto, Kaufland, bol, Cdiscount & Co. into their sales channel landscape. An overview of all marketplaces that you can reach and control with brickfox can be found on our marketplace interface page.


Shopware Markets

  • Amazon & eBay
  • 1 Amazon & 1 eBay channel each for the country of your SW6 shop
  • Channel allocation at item level
  • Self Managed Service | independent connection
  • Shopware Support
  • easy “extension” by moving to the brickfox full version

brickfox full version

  • more than 50 marketplaces
  • several Amazon/eBay channels
  • Account takeovers
  • Product allocation as mass processing on product group level possible
  • High degree of automation & individualisation
  • professional connection by brickfox integration team
  • personal brickfox account manager
  • brickfox support with many years of experience

In addition to the selection of marketplaces, Shopware Markets and the brickfox full version differ in the integration process. While Shopware Markets is a do-it-yourself solution, the brickfox full version is connected by a professional integration team. Anyone interested in the brickfox full version and its integration process will find information on the connection process under “Integration milestones”. In addition, a personal account manager and an experienced support team will take care of all multichannel questions regarding your brickfox client.

Conclusion: brickfox is the logical continuation of what Möbel Rieger started with Shopware Markets. We recommend that retailers and manufacturers who know from the outset that other channels besides Amazon and eBay will soon be on the expansion agenda start directly with the brickfox full version. All others are excellently positioned with Shopware Markets.

„We have been using brickfox for a year now and are thrilled! Even the first weeks on Amazon were very successful, so that other marketplaces quickly followed suit. The brickfox software is intelligent and well thought-out – from product data enrichment and product range management to order and inventory management. Important processes are automated … this relieves our eCommerce team and optimises the presence of our products in the channels.“
Steffen Overbeck
Head of eCommerce & Online Marketing