Multichannel management and marketplace solution for Shopware 6

brickfox and Shopware


The brickfox Shopware interface provides a versatile solution for multichannel distribution on leading online marketplaces like Amazon, eBay, Otto Market, bol.com & Co., as well as other digital channels extending to the POS terminal. With this interface, you can manage your shop and multishop operations on an international level.

Thanks to the integrated PIM (Product Information Management System), it is possible to manage and synchronize multilingual product information. Additionally, the interface enables seamless integration with ERP systems and logistics partners to ensure smooth data exchange and efficient supply chain management.

Furthermore, the Shopware interface facilitates collaboration with suppliers and manufacturers through a simple interface that allows for the integration of external vendors, manufacturers, and suppliers into the shop. This also opens up the possibility of expanding the shop into a marketplace and diversifying the product range.

The OMS (Order Management System) of the Shopware interface offers the possibility to coordinate and integrate order data into various ERP or third-party systems to ensure efficient order processing.

shopware brickfox schnittstelle marktplaetze

Multichannel management for Amazon, eBay, Otto Market, Bol & Co.

  • Automated Shopware interfaces to marketplaces such as Amazon, eBay, Otto Market, etc.
  • Übernahme bestehender Konten und Listings bei Amazon und eBay
  • Inventory splitting for the marketplaces
  • Maintenance of individual texts and prices for each marketplace
  • Support for category and attribute mappings in the respective distribution channel
  • Specifically for the Amazon interface: Manual steering based on ASIN or MultiASIN for existing Amazon articles
  • Ebay interface: Support for Buy Now and Price Proposals, steering of dynamic templates.
  • Intelligent order and inventory management
  • Import and export of orders, order status, inventory, and availability
  • Virtual inventory management and inventory splitting to avoid stockouts

Shop- and Multishop-Management

  • Central control of multiple Shopware shops through a central PIM
  • Control of target group-specific multishop systems
  • Control of international multishop systems
  • Mapping of attributes, variants, and bundles for optimal display of your assortment
  • Import & export of existing product data from third-party systems into the PIM
  • Convenient product data maintenance with dedicated user management and workflows
  • Multilingual user interface – e.g., in English, French, or Russian – allows for cross-border use and collaboration with editors in your native language
  • Integration with ERP via XML, CSV, or API interface
  • Intelligent order and inventory management
  • Import and export of orders, order status, inventory, and availability
  • Virtual inventory management and inventory splitting to avoid stockouts across all sales channels
  • Optional: Integration of a repricing provider for price automation
  • The modular structure of our software allows for the rapid implementation of additional features as needed

Integration of external assortments

  • Integration of external merchants and suppliers to expand the product range
  • Integration of external online shops, ERP systems, or other systems
  • Establishment of your own marketplace
  • Central product data enrichment
  • Automated assortment control across distribution channels
  • Order Management System (OMS) for coordinating order data across various ERP or third-party systems
  • Cross-channel synchronization of orders and availabilities

The main interfaces to Shopware

Shopware Amazon Interface

With the Shopware-Amazon interface from brickfox, you can sell your products on highly frequented Amazon-platforme worldwide. In addition to amazon.de, you can reach international markets such as amazon.com | amazon.eu | amazon.fr | amazon.co.uk | amazon.it | amazon.es | amazon.se | amazon.pl | amazon.au | amazon.co as well as amazon business for B2B trade. The brickfox software masters product data management for different languages, currencies, tax rates, etc. in the standard version.

As a retailer, you also have the option of managing various target group-specific Amazon accounts centrally via brickfox. This allows you to sell different brands or different product ranges clearly organised on your ‘own’ Amazon channels. Take a look at the brickfox case study from our customer NOCH. In it, the same principle is discussed using eBay interfaces. The connection of Shopware to Amazon is currently being planned with the same concept.

You can find more information about the Shopware-Amazon interface here.

Shopware Ebay Interface

Numerous European eBay markets are open to shop operators via the Shopware eBay interfaces of the brickfox software. You have the option of operating these via a central EU account or using them as individual country channels. The latter offers the option of adapting product data to the respective country specifications. From the translation of product descriptions into the respective national language to differentiated pricing, there are various options here. The standard version of brickfox includes important functions for internationalisation such as the adjustment of prices, currencies and tax rates. Your existing eBay accounts can be transferred during the connection if desired.

More information about the shopware eBay interface.

As a retailer, you also have the option of managing various target group-specific eBay accounts centrally via brickfox. This means that different brands or different product ranges can be sold clearly on their ‘own’ eBay channels. Take a look at the case study on eBay management from our customer NOCH.

Shopware Otto Market Interface


OTTO Market is currently one of the most popular sales platforms in German online retail. With over 11 million active customers and up to 10 orders per second (as of 2024), OTTO Market may also be an interesting sales channel for you. The brickfox connection of your Shopware shop to OTTO Market is done via the new interface format. More information about the Shopware-OTTO Market interface.

Shopware Bol Interface

Bol.com is a high-reach and high-traffic marketplace for retailers and manufacturers who want to sell their products in the Benelux. Bol.com is not only the No. 1 marketplace in the Netherlands, but also one of the most popular online shops in Belgium. With this focus, the Shopware-Bol interface from brickfox is an optimal solution for the implementation of your internationalisation strategy. Benefit from important features and functions for efficient multichannel eCommerce with the brickfox middleware and the integrated PIM. The customisation of product data and prices for the Benelux market is just one of them … More information about the Shopware-Bol.com interface.

Shopware Cdiscount Interface

As the ‘N°1 du e-commerce Français’, Cdiscount is one of the marketplaces with the widest reach and highest turnover in France. With its extensive range of products, Cdiscount covers almost the entire product range of the retail trade. Via the Shopware-Cdiscount interface of brickfox Middleware, you can connect your shopware shop with the ‘N°1 du e-commerce Français’ … for successful multichannel eCommerce. More information about the Shopware-Cdiscount interface.

Shopware SAP Interface


You can connect your SAP S4/HANA ERP with shopware shops, shopware multi-shop systems and marketplaces via the brickfox Shopware SAP interface. Benefit from channel-specific preparation of your product data in the brickfox PIM, automated, rule-based assortment control in the channels and intelligent order and inventory management that keeps all connected systems permanently up to date. With the brickfox Shopware SAP interface, you can manage all your sales channels clearly and efficiently from a centralised system.

Shopware Sage Interface

You can connect your Sage ERP with shopware shops, shopware multi-shop systems and marketplaces via the brickfox Sage Shopware interface. Benefit from channel-specific preparation of your product data in the brickfox PIM, automated, rule-based assortment management in the channels and intelligent order and inventory management that keeps availability up to date in all connected systems. With the brickfox Shopware Sage interface, you can manage all your sales channels clearly and efficiently from a centralised system.

Shopware ERP Interface

With brickfox you connect further ERP systems with Shopware and/or marketplaces. In our overview you can see which ERP-systems are already integrated into the brickfox landscape and therefore have a Shopware interface. If your ERP system is not listed here, please get in touch with us using the enquiry form. It is possible that an interface is already being planned or can be implemented in cooperation with you/your agency.

Shopware WaWi Interface


Mit brickfox verbindest du deine Warenwirtschaft mit Shopware und/oder Marktplätzen. Die Shopware-Warenwirtschaft-Schnittstelle von brickfox vereinfacht deine Multichannel eCommerce-Prozesse erheblich. Du optimierst dein Produktdaten-Management für effizienten Multichannel eCommerce, automatisierst deine Sortimentsteuerung in die Kanäle und investierst in ein intelligentes Order- und Bestandsmanagement, das kanalübergreifend agiert. Schau in unserer Übersicht nach, ob deine Warenwirtschaft bereits in die brickfox Landschaft integriert ist und somit über eine Shopware-Schnittstelle verfügt. Sollte deine hier nicht aufgeführt sein, setze dich gerne über das Anfrageformular mit uns in Verbindung und erfrage den aktuellen Stand unserer Planungen.

With brickfox you can connect your merchandise management system with Shopware and/or marketplaces. The brickfox Shopware merchandise management interface considerably simplifies your multichannel eCommerce processes. You optimise your product data management for efficient multichannel eCommerce, automate your product range management in the channels and invest in intelligent order and inventory management that works across all channels. Check our overview to see whether your merchandise management system is already integrated into the brickfox landscape and therefore has a Shopware interface. If your merchandise management system is not listed here, please get in touch with us using the enquiry form and ask about the current status of our plans.

brickfox Erfahrung


Die langjährige Zusammenarbeit zwischen brickfox und Shopware sowie die daraus resultierenden Erfahrungen aus zahlreichen erfolgreichen Projekten bilden die Grundlage für die Umsetzung deines Multichannel-Projekts mit brickfox. Du profitierst von fundiertem technischem Know-how und einer umfangreich entwickelten Software mit intelligenten Multichannel-Funktionen. Darüber hinaus hast du die Möglichkeit, Standardfunktionen durch Individualanpassungen zu ergänzen. Dies macht die brickfox-Software zum optimalen Multichannel-Tool für deine Shopware-Plattform.