Why we're rethinking organization and leadership in the AI age. Many companies talk about how AI is changing products. We're currently focusing very specifically on a second question: How does AI actually change the organization itself? At brickfox, the answer is clear: much more than many are willing to admit. Because AI doesn't change...
AI Classification on GPC & Automatic Marketplace Mapping: Your everyday pain: Every marketplace has its own categories, attributes, and validation rules. Your product groups rarely match perfectly. The result: manual mapping, Excel battles, rejections due to missing required fields – and a listing that drags on forever. Team Martin's approach: We've built an AI pipeline that automatically...
Battle Cards & ROI at the touch of a button: When sales become faster, clearer, and more measurable – thanks to AI. The problem: Competitive analyses and business cases are time-consuming. Every analysis looks different, numbers are scattered, and arguments vary from person to person. The result: unnecessary research, inconsistent storylines – and sometimes missed opportunities in the pitch. The solution: Team...
Hackathon @ brickfox – Team Frederik: When AI Rethinks Development. The idea for Team Frederik Dengler's project arose from a real pain point familiar to many in the tech industry: too little time for truly important development. In everyday practice, a lot of energy is consumed by repetitive tasks, ticket writing, and specifications...
At brickfox, innovation isn't a coincidence, but a team effort. At this year's Hackathon 2025, four teams worked toward a common goal: making artificial intelligence practically usable – in everyday life, in processes, and for our customers. From smart data analysis to automated decision-making processes to new integration ideas – the same idea was behind it all: How...
The best of both worlds. Until now, brickfox was primarily known as a service provider with its own standard software, supporting retailers, manufacturers, and brands in the implementation of complex e-commerce projects. We've kept almost every detail under control: from interface integration and marketplace mapping to all project services. The result?...
Meet Max, our sales fox from Salzburg! Behind the facade of a real Krampus* lies a man with an enchanting talent for consulting and a penchant for unconventional interests. Max is not only the master of the spooky Salzburg tradition, but also our man for scoping calls and the presentation of brand new products at brickfox. If...
Gamer, kitchen wizard and animal lover all in one? That's our integration fox Thuy! The rumors are true! In our brickfox family we have a real gaming guru named Thuy. She is a woman with unbeatable technical talent and a love of Asian cuisine. Thuy is not only an expert in integrations, but a...
Dear readers, I am delighted to be able to tell you about the exciting developments at brickfox Multichannel eCommerce. As the future CEO of the company, I have completed the first phase of the inventory together with the team and we are now working with...
